Our clients:

Baxters, the printers

Bedfordshire, Derbyshire, Dyfed Powys, Leicestershire, South Wales and West Midlands Police Federations

Blackmore Capital Ltd

Cathy Bown Associates

East Midlands Regional Office of UNISON

Heritage International Fund Managers Ltd

Stirling Mortimer Ltd (financial services)

UNISON, Derbyshire Police branch

UNISON, Leicestershire Police branch

Case studies:

The client: Dress for Less

Cathy Bown of Cathy Bown Associates, an events management company in Burbage, Leicestershire was organising a charity fund-raising event called “Dress for Less” – a ladies’ cheese and wine evening with hair and fashion shows and a sale of second-hand ladies’ clothes. Cathy wanted to include the use of the area’s media in her promotion strategy to raise awareness of the local event, and sell more tickets.

The brief:

To promote the Dress for Less event through local publicity opportunities.

Action plan:

We created a media relations plan focusing on local media and publicity outlets. This included creating news angles, working with external businesses and the local council, writing press releases, devising press photo opportunities and the timely issuing of information to appropriate audiences.

The results:

Media coverage was gained throughout the target area before the Dress for Less event to promote it and afterwards to inform audiences of the event’s success and the fund-raising total. The event itself was a great success, enjoyed by more than 90 women and raising hundreds of pounds for two Leicestershire charities.

Cathy says: “I was delighted with the amount of coverage that XPR achieved for Dress for Less; they did a great job for me and are great to work with.”