Baxters, the printers
Bedfordshire, Derbyshire, Dyfed Powys, Leicestershire, South Wales and West Midlands Police Federations
Blackmore Capital Ltd
Cathy Bown Associates
East Midlands Regional Office of UNISON
Heritage International Fund Managers Ltd
Stirling Mortimer Ltd (financial services)
UNISON, Derbyshire Police branch
UNISON, Leicestershire Police branch
The client: Dress for Less
Cathy Bown of Cathy Bown Associates, an events management company in Burbage, Leicestershire was organising a charity fund-raising event called “Dress for Less” – a ladies’ cheese and wine evening with hair and fashion shows and a sale of second-hand ladies’ clothes. Cathy wanted to include the use of the area’s media in her promotion strategy to raise awareness of the local event, and sell more tickets.
To promote the Dress for Less event through local publicity opportunities.
We created a media relations plan focusing on local media and publicity outlets. This included creating news angles, working with external businesses and the local council, writing press releases, devising press photo opportunities and the timely issuing of information to appropriate audiences.
Media coverage was gained throughout the target area before the Dress for Less event to promote it and afterwards to inform audiences of the event’s success and the fund-raising total. The event itself was a great success, enjoyed by more than 90 women and raising hundreds of pounds for two Leicestershire charities.
Cathy says: “I was delighted with the amount of coverage that XPR achieved for Dress for Less; they did a great job for me and are great to work with.”